My life is committed to serving and serving with others to demonstrate and proclaim the relevance of Jesus Christ in every major sphere of life. From 1982 to 2002, I served in eight positions, including Vice President of Publishing & Internet Ministries, for what was then the Luis Palau Evangelistic Association. Serving NGA members always has been important to me. I've felt like a member of NGA all the way back to when I jumped through all the hoops to trademark "Next Generation Alliance." In 2003 I founded Sanford Communications, Inc., which in 2008 became part of Credo Communications in Grand Rapids, Michigan. Since then, a number of NGA members have published their first books, etc., with our encouragement and collaboration. Speaking of books, I had the privilege to be the conceptual designer and executive editor of the award-winning Starting Point Study Bible (an LPA / NGA Bible published by Zondervan), the co-author with Luis Palau of the Los Angeles Times acclaimed best-seller, God Is Relevant (Doubleday, 1997), and many other projects. Bottom line: I love working with NGA members and other Christian leaders in the very busy intersection of public speaking, social networking, mass media interviewing, and book publishing. These "golden keys" open even more doors for these leaders to do what they most love and are most passionate about.